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Billboards are an old but booming ad medium

The Economist - 8 Nov 2018 14:48
Billboards are an old but booming ad medium Times Square pre-neon PEDESTRIANS STROLLING down 8th Avenue in Manhattan's Hell's Kitchen neighbourhood will be struck by the cast-limestone façade of the Hearst Magazine Building. Commissioned by William Randolph Hearst in 1926, the 40,000-square- foot (3,716-square-metre) art deco building is adorned with fluted columns and statues and topped by a 600-foot (183-metre) glass and steel skyscraper. Another conspicuous feature is a vast digital screen transmitting advertisements from BuzzFeed, ES...
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